Meet the ISM team. Founded in 2019, Gary Pettit recognised a need in sport to create a new type of agency. One that not only supports athletes on the pitch, track or in the ring, but gives them access to the best experts ‘off pitch’ too.

Gary Pettit
Founder
Gary’s background spans over 30 years in financial markets. He has a solid understanding of the business behind modern sport. An ambassador for Prostate Cancer, Gary drives our business growth strategy. Passionate about delivering a new consultancy to suit sport now and the challenges that face today’s athletes.

Peter Varney
Chairman
Peter is best known for his time as Chief Executive of Charlton Athletic FC. He spent eight seasons in the Premier League, generating in excess of £25m in investment. Peter drives our player commercial and business growth strategy. Peter is hugely respected in football and is pivotal to the future growth of the agency.

Jason Brightman
Executive Vice Chairman
With over 19 years of experience working in the sports industry and previously from IMG, Jason has represented a number of high profile talented stars across a range of sports including football, golf, cricket & rugby, whilst also working with influential industry bodies and global corporates. Jason works across all activity within the business, utilising his experience and knowledge within all sectors.

Mark Arber
Head of Football Operations
Respected ex-footballer having made over 650 appearances for clubs including Tottenham Hotspur, Peterborough United and Dagenham & Redbridge. Both an FA Licensed intermediary and A licence coach, Mark has an extensive football network and has negotiated numerous contracts for high profile brands including Adidas.
Ray Winstone
Co-Founder and ambassador
Ray is an ambassador and mentor for ISM providing invaluable advice and assistance to our athletes.

Media
Gemma Oakes
Gemma Oakes has over 18 years PR experience working across sport and lifestyle brands. She is well connected and has delivered PR & social media campaigns for brands including PUMA, The FA, Canterbury and Mitre, as well as working with high profile athletes across a range of sports including football, rugby union, cricket, gymnastics and athletics.
